In April I mentioned Chip and Dan Heath’s book, “Made to Stick,” this month it will be our book of the month. This is a book about change. Many of us have ideas and concepts that are very good, and we try to convey these ideas for the sake of beneficial change.
Made to Stick teaches us why some ideas “stick” and some ideas do not. They convey these concepts through innovative story telling and the concepts of such things as “urban legends.”
No matter what your business, if you have good ideas and want to see how to make your ideas work, this is a must read book for you!
If you get a chance to read this informative and excellent book and you want to discuss or send me your thoughts, please send me an email at firstname.lastname@example.org